How does identifying your personal values boost your brand? Amongst everything else there is to consider when it comes to marketing, understanding your values is essential in understanding what your brand is going to emanate, and the sort of person you are going to attract.
Read MoreYour ideal client is someone you know deeply... you know their wants, their frustrations, what fuels their fear and their desires. They are like a friend you've known your entire life (or a reflection of yourself). Effective content targets your ideal client - and here's some ways to make sure you've got the groundwork covered.
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