in clinic

Do you have a clear clinical process in place that gives you more flow, ease and better results?

Have you been looking for a way to easily identify what body systems need the most support, track your client’s progress, educate them about the holistic approach to health, and know your own clinical success rates?

Without a clear clinical process in place, it can be exhausting to grow your clientele because more clients means more work.

Ironically, when you need more clients to make more money, the very real possibility (or already lived reality) of burnout and fatigue can be a big block holding you back from expanding your practise and becoming the pro that you are! The right clinical processes can help to break this cycle, and mean that you can build your client base without burning yourself out.

The Reporting Process is the clinical framework that Emily developed in her first year in business, which has evolved over time to make managing cases and tracking progress easier. The additional review functionalities means you can show real statistical improvement to your clients, increase client retention and easily build long-term healthcare plans for each client’s challenge area.

how it works for you

What if there was a simple quiz to send your patient before or after their initial consultation that captures a comprehensive amount of their health data, and systematically characterises it?

An easy and simple way to see what systems need the most support, and what the drivers of their health problems are.

The State of Health quiz asks all the questions you mightn’t have, saving you time in the consult to focus on the important things.

“When I first started practising i often felt overwhelmed by the amount of information i had to piece together to try in an attempt to find the cause. i developed the state of health quiz to help me categorise the most important symptoms of each system, to give me guidance in where to focus my treatment, and to help educate my client on what’s important.” - emily banks

For the pros out there, our Custom Version allows you to (you guessed it) customise all of the information in the Health Quiz and Report.

This way, you can use your own perspective and experience to choose what symptoms are correlated to what system or problem.

You can also customise all of the content in the Health Report, allowing the information to sound like you, use the same analogies you do, and seed in the ways that you work to bring health back to your patients. You can even hyperlink in additional resources to help educate your patient or give them simple tips.

Thanks to the customisation, you can focus entirely on your niche area and even use the quiz as a way to identify drivers behind a niche problem area (Emily does this for acne and eczema).

a snapshot of the benefits

• get a comprehensive view of your patient’s holistic health

• easily snapshot your patient’s starting point, and track their progress over time

• compare results at key points throughout the treatment program to keep your patient motivated

• get statistical analyses of improvement in each health system over time

• track your own progress and success rates as a clinician

• quickly address things that might not be focused on in the consultation, like their lifestyle habits or environmental exposure that could be contributing to toxin load

• have a key talking point of information during consultations, to easily explain the complexity of holistic health and how different systems are impacted in unison

• easy and personalised educational tool

• easily identify driving systems contributing to dis-ease

how it works for your patient

Just as there can be a lot to cover as the clinician in a consultation, there’s a lot for the patient to take in when we start educating them about why their health problems exist, and how we’re going to help them.

Patient compliance and retention is based on a few key things

• rapport (of course, the most important)

• trust (impacted by rapport)

• understanding (they know what they’re doing and why)

• commitment (which is easier when there’s a timeframe)

FOR client education

One of my big focuses in clinic is in client education, because I believe that true, long-lasting positive changes to health can only occur when one understands enough about their body to listen and learn from it.

In my quest to get my clients to understand why changing certain habits were of priority, and why taking said supplements and herbal support was necessary, I would deliver text-heavy reports to them and watch as their eye glazed over 15-minutes in. Could I blame them? The average attention span is only 8 seconds, and we retain visual content easier than text. I was using the wrong delivery system to get my information across.

With the State of Health graph™, it’s immediately recognisable to your client what systems need to be supported, and it’s simple and straightforward to explain the visual of how each system is interrelated, and how these systems are responsible for their health concerns. 

Your patient sits down and has their personalised health explained to them by you. They are looking at a graph that easily captures their current state of health, and they start to identify with the accuracy of this information. They can see themselves in their results. They listen intently as you explain how their gut is connected to their mood; how their stress is connected to their hormone imbalance; how their stress is linked to their immunity. They get it. It’s so much easier to explain a new or complex concept when there’s visual representation, and when one can see how it relates to them.

A snapshot of the benefits

• less overwhelm

• better understanding of their health and the holistic approach

• increased compliance

• longevity of results

• proof of change thanks to your treatment program

• easily track improvement over time to keep them motivated

how to use it in clinic

The State of Health software is best used in clinic as part of The Reporting Process.

The Reporting Process is a clinical framework that you can use to make the flow of your consultations and treatment easier.

We know that for long-term health changes to occur, there needs to be a deep level of understanding as to

a) why it’s important and what the consequences are

b) how to care for ourselves (which can only come from understanding their own body)

c) where our challenge areas are that we need to be pre-emptively supporting

“For too long I treated patients in an appointment-by-appointment structure, which can often lead to symptomatic prescribing. I also felt that I couldn’t impart information to them about all the things I knew about their body and how to care for it without overwhelming them. And, so, The Reporting Process was born.

I have seen first hand the benefit of education in my clients, and reserving the time required to go through these important health concepts with enough depth. there is increased retention of clients, and they can maintain their results for longer because they actually understand how to.” - emily banks

for marketing

How are you currently attracting clients?

Easily interact with leads by knowing their State of Health™

By providing potential clients with an easy way to assess their current state of health, you are inspiring a deeper understanding and connection to their bodies, and the possibility of a spark that could lead them to change their lives for the better, with your help. 

The State of Health™ software is available as a generalised opt-in on your website (and the custom option can be used on your website as your opt-in too).  This will invite visitors on site, wanting to learn more about their health, to take action. 

The people who are likely to take the State of Health™ quiz are already curious about how you can help, and are ready to know more about how they can fix their problem.

These people are aware of their problem and looking for a solution. These are the sorts of leads we want to be getting in business.

Leads who fill out their State of Health™ quiz receive a results report instantly, and so do you as the business owner.

With every lead that you get through the State of Health™, you receive an outline of data to decide if and how you’d like to connect with them.

The information you receive about them includes:

• a list of all the symptoms they ticked “yes“ to in the State of Health™

• quiz

• a copy of their results

• email address

• name

• age

• health concerns they have

• medication they are taking (optional for them to fill out)

• past conditions (optional for them to fill out)

• phone number (optional for them to fill out)

You can use this information to add to your marketing funnels, or to contact the potential client directly to discuss their results and how you can help. 

You can create automated funnels around each system in the State of Health™ reporth, to accurately address the pain points of your potential client, and build an essential know-like-trust relationship with them. 

You can go straight into a discovery call with those that are “warmer“ leads and have left their phone number.

You can use our done-for-you email templates to create an easy 3-step communication funnel with those that have done the State of Health graph.

You can increase your social media following and online presence by offering the State of Health™ on whatever platform you’re playing on. To make it even easier, all subscribers to Prac2Pro™ receive a BONUS marketing folder with ready-to-go images that you can use on Instagram and Facebook. 

You can build a lookalike audience on Facebook to target marketing to, based on the email addresses of ideal clients and leads you’ve gotten through the State of Health.

It's the perfect tool to capture leads at events and functions, and even in the waiting room of a multi-modality clinic to increase cross-referrals.

The potentials are endless – we provide the tool, so you can build your marketing machine around your business.

The only question is, are you ready to take the next step for your business?

how it works for health programs (online or in person)

For a program to be successful, it needs to be appealing, timed, and results need to be delivered.

When it comes to holistic health, how are you providing details of the results that you and your patient are getting from treatment?

The State of Health™ maps the starting point of each person’s health journey, and shows the unequivocal results of what’s changed over time.

In a program, you want to be able to compare the start and end point. This is not only significant for the participant to feel a sense of achievement and value your program; it is significant to you as a business owner to be able to provide statistics on how great your program is!

The State of Health™ easily tracks all results, and shows the statistical tracking of improvement over time (in our Comparison Report).

With this information, you can gather enough data to analyse how successful your programs are, and what sort of patient is achieving the best results so you can target more people like them.

You can provide your audience with success rates, and wonderful evidence of what to expect from completing your program.

You are also creating a bank of before and after results as part of your marketing and advertising campaigns, and to grow your audience on social media.

You can write case studies about how people have benefitted from your program, and use before and after results (aka The Comparison Report).

You can then also offer potential leads on your socials the State of Health™ report as an opt-in (like the exclusive ones you can create for your programs with the Custom Version).

The State of Health™ is a whole marketing, clinical and business strategy in one.

It might have areas covered that you haven’t even thought of… like the legalities of prescribing practitioner-only products without consulting 1:1.

The State of Health™ report (particularly the custom version) can also capture all information legal required to be obtained and recorded in a program, which saves the need for lengthy 1:1 consultations.

The State of Health™ software complies with XXX and has all the necessary legals covered for you.

Track your success rates

Inspire confidence and certainty in your offerings by giving your audience and customers evidence of your successes.

The Comparison Report compares your client’s health at the start and end of treatment, giving percentages of improvement that’s been gained in each body system.

This is not only compelling for your client to see and celebrate, but also for you and your business.

Social proof can be gained by sharing the successes you are having in your clinic or in your programs with the Comparison report.

You can also provide cold, hard data to potential clients, other businesses (like referral partners) of your success rates.