Is the State of Health software right for me?
If you feel lost with your marketing, or you’re not getting the conversion rates with the marketing you’ve already done, the State of Health software is a game changer.
About three years ago, on a random Tuesday morning at around 2AM, I woke up with the answer to the problem I’d been having in clinic.
I had been a graduate for 3 years and practising for 2, and I still felt overwhelmed by all the information I needed to get from a client in such a short amount of time. I also needed something that could act as an educational tool so I could explain the holistic approach to their treatment with them (you know, explain to them what their bodies were trying to tell them, and how it’s never just one thing that’s wrong).
By 4AM the bones of the State of Health software were created. I used it religiously in my clinic from that day forward, and eventually enough practitioners asked me about it for me to start thinking about how I could make it available to more people than just me.
In the three years between creating the State of Health and it being developed into software, my clinic expanded rapidly, and I learnt a hell of a lot about business and marketing. Actually, I became a bit obsessed with everything to do with business. I invested well over $25000 in my first year alone learning everything I could about Google and the buying process.
That figure has grown over the years, along with the areas I’ve gained knowledge in, and I have to say that the most important thing I have learnt about marketing and business to date is pretty damn simple.
You have to stand out and you have to be of value.
Marketing is not about YOU, it’s about THEM; the client.
And this is why the State of Health software brings me over 50% of my new clients.
Because, for every person that gets their State of Health graph, it:
offers incredibly valuable information about their health that they otherwise may not have realised the complexity of
gives a sense of security and relief in being able to read expert knowledge about their bodies, and how each system that needs support relates to their symptoms
allows them to see that it’s never just one thing that needs to be “fixed” when it comes to holistic health
The State of Health offers free, valuable, personalised information that educates, inspires and motivates.
That’s a 10/10 when it comes to an opt-in.
In the clinic, it’s an invaluable tool in the education process of treatment.
I have used it in my clinic ever since I first conceived the idea, and I have found it to increase client retention just due to the pure fact that when I take the time to go over their unique State of Health graph and explain how all the compromised systems are interrelated, the client actually knows what the hell I’m talking about and why they’re being prescribed certain things.
Taking the client on the treatment journey doesn’t just mean to have them know the products they need. To strive for long-term sustainable changes for our clients, we need to educate them about their bodies and how to maintain their newfound health.
A picture is worth a thousand words, and the State of Health software can significantly improve upon the process of client education.
If literally only one client converts through the State of Health software on your website, you’ve already made 50% return on investment that month.
To me, it’s a no brainer.
My clinic wouldn’t be where it is without it.
My treatment processes wouldn’t be as defined without it.
And my opt-in would be another boring e-book without it.
The question is not if it’s right for you.
The question is, what’s holding you back?